.Manly Bands is actually a direct-to-consumer vendor of men's rings. The provider introduced in 2016 after John Ruggiero, the co-founder with his spouse Michelle, couldn't locate a suitable wedding ceremony band.This is actually Ruggiero's 2nd look on the podcast. In April 2021, our experts explained the provider's founding, unique band components, and more. Ever since, Manly Bands has actually gotten its manufacturer. The manufacturing of bands coming from, claim, Port Daniel's whiskey barrels or Fender guitar strings makes compelling video recording, says Ruggiero, ideal for narration on social networks and elsewhere.The whole entire sound of our talk is actually ingrained listed below. The records is modified for size and also clarity.Eric Bandholz: Provide us a run-through of what you carry out.John Ruggiero: My spouse, Michelle, and also I started an online ring provider referred to as Manly Bands in 2016 to handle a problem of wedding event bands for males. Our experts were merely married. I have large fingers and could not find a band that I ased if that was not overpriced. My options were actually purchasing coming from a magazine or even possessing one thing tailor-made.I found yourself getting coming from an internet site. The band arrived in a flat mailer, without container or customer support. It was actually an awful expertise by today's ecommerce criteria.Our team acquired gotten married to, moved to Florida, and also required a task. Our experts informed our own selves, "Our company are actually each entrepreneurs. Why do not our company develop our very own organization?" Our experts explained the forms of concerns our experts 'd seen and exactly how to solve them. My ring adventure appeared, and we decided to attempt to handle it for various other guys.Our target when we started was to spend lease. Our team presumed creating a married couple many thousand bucks a month coming from this will be amazing. Our company considered it a lifestyle organization, not high-growth. It was actually only Michelle and me in our garage making rings and also sending them bent on clients. We had hit on one thing. Our notification reverberated with potential customers.Michelle as well as I make an outstanding team. I think of tips, as well as she's the implementer. A ton of our excellence visits her innovative thoughts. She titles the bands as well as builds people. She attaches the rings to clients. Defining a ring exclusively as "eight-millimeter dark" failed to suffice.We developed rings from distinct components, such as Port Daniel's barrels or even unique metallics. Your business took off. Since then, our company've increased significantly. Our experts right now have over 55 individuals in the Manly Bands household. Regarding fifty percent of those are band craftsmens who operate in our recently obtained manufacturing outlet in Utah.Bandholz: When did you obtain a manufacturer?Ruggiero: About a year and a half ago. Our experts had been their customer for several years, so we knew all of them well. A lot of their service was actually wholesale, which failed to rate of interest our company-- mosting likely to mom-and-pop jewelers. They maintained their retail clients and trademark name. Our company got some of their resources as well as took over employees.Bringing on a manufacturing team has actually been one of the most ideal points our company have actually performed. It is actually been extraordinary to head out there and enjoy all of them create bands out of Fender guitar cords or even metal from an M1 Abrams storage tank.Bandholz: Just how carries out in-house manufacturing influence advertising?Ruggiero: It's been significant. Taking a camera to the other side of the office and filming the group using lathes to cut the metallic rods or even scotch gun barrels into rings makes for incredible online video. Our company have our video camera team around all the time. We utilize that video footage on our social networks and also in our adds and e-newsletters. Our team try to market that due to the fact that many companies in the males's ring space do not manufacture. They lose ship or purchase coming from international and after that deliver it out. But our team desire it to last a life-time as well as be something folks may take pleasure in.Our team've had a ton of results with our army ancestry compilation, where our experts resource one-of-a-kind army materials. Our experts have the M1 Garand rifle stock, the hardwood component, coming from World War I. Viewing our staff put that in the lathe as well as reduced a piece out for a ring is actually intriguing.Our marketing for those bands refer to the record, the soldiers, where the tool was used, as well as factors like that. My better half and also I examined filmmaking in university. Our experts utilize our skills to teach and tell a story. For instance, I recently obtained an e-mail coming from a consumer who discussed that his grandfather made use of to drive M1 tanks. The consumer gifted among those rings to his grandpa, and also they possessed pretty a psychological swap. It's nice to aid consumers get in touch with their past times and also produce something significant.Bandholz: Where can folks acquire a band coming from you?Ruggiero: ManlyBands.com. Our team have pictures on Instagram, also. I get on Twitter and also LinkedIn.